Sync Magazine captures the ideas, passions and personalities of executives who are actively shaping the role of technology in the business. As part of Sync’s founding team, I worked with the managing editor and staff photographer to develop the creative identity and ethos of the brand. We created Sync to be an attractive, clean, modern user manual for technology executives. The balance of black and white with key accent colors, combined with intentional display type resulted in a contemporary brand that offers a platform for technology leadership ideas.
Additional responsibilities for Sync included art direction and design of the quarterly magazine, website production, enewsletter creation and management and design of marketing materials. Full issues of Sync can be viewed here.