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Tessco

Designs property of Design B&B and Tessco Technologies

Tessco was looking to stand out in the large market of technology distributors and providers. They came to Design B&B for help with a brand refresh and updated identity. Working closely with colleague Robin Beattie, our strategy focused on the people who make up the company as much as the technology itself, landing on the design concept "Hi tech." Leveraging the square to represent both pixels and a basic grid, the resulting direction was a bold, clean and humanistic approach representative of the spirit of Tessco. The direction was refined to become the usable system, which can be viewed at DesignBandB.com

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